Internet Marketing Resources

Internet Marketing Resources - Books - Search Engines - Analytics - E-mail marketing

Anyone can send out e-mails, but there is a whole lot more to email marketing, then getting a list, and sending out to it. Spam filtering, HTML vs. Text, Aol e-mail readers, tracking to task, segmenting, and much more can turn a so so marketing campaign into a very effective one. Look here for sites, articles, and links that discuss e-mail marketing on more of an advanced level, if you have a link you would like to share, please send it to me.

E-mail marketing

• SpamAssassin - Want to know what is causing your e-mails to get caught in the spam trap? This software is used to filter e-mail that comes into mailboxes. It lists what some of the no-no's are in sending e-mails, and attaches a score to each of these no-no's. The server admin will determine what the spam score is, and if your e-mail's no-no score is above the spam score, guess what... your e-mail gets deleted. Savvy marketers will need to understand the technology blocking their e-mails if they wish to avoid creating e-mail that get flagged as spam.
• Getting HTML e-mails to AOL users - HTML e-mails typically get better responses, we know that. It is frustrating when you send an HTML e-mail to an AOL user and it doesn't look the way you planned it? Well AOL is one of the ISP's who actually helps you to know what makes an HTML e-mail arrive in AOL users inboxes just how you want it to look. This site explains the tags that AOL's e-mail client can read and the ones to avoid. Next time you get ready to send out an HTML e-mail to AOL users, check out this site.
  Here is a link that will tell you what AOL versions can view different types of e-mails.