Internet Marketing Resources

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Web Analytics

Web analytics and log file analysis is essential to getting at the data your company needs to make intelligible business decisions on web site effectiveness and impact on your bottom line. Issues like: conversion rates, ROI, usability assessments, etc. are all affected by your ability to analyze data and having knowledge of the pros and cons of web analysis. The links below should help you learn more about web analytics.

• e-metrics.org - Its hard to find sites on analysis, but this is one of them, I am hoping to
  get to the conference.
• Web Analytics Newsletter - I've heard the author of this site speak once, he was very good, so I am hoping that his newsletter is too.
• Getting started - This PDF will really get your brain warmed up, and thinking about analyzing your site