My Internet Marketing Articles
Here is a list of my articles, feel free to give feedback.
When Ranking No. 1 Is Not What You Need
We, as marketers, spend our professional lives striving to gain as
much visibility for our clients and/or products as possible, so it seems
silly to think that being No. 1 can actually be dangerous to the health
of our businesses - but it's true, it can be, especially when it comes
to paid search engine marketing. But wait…isn't paid search marketing
the new "thing", the holy grail of Internet Marketing? Not necessarily.
More...
Your web metrics are all wrong, and they'll never be all right!
You have a web site, so what!
Having a web site is no longer a competitive advantage, you know that.
Managers are expected to quantify the impact of their web properties on
the bottom line of their businesses, and as a result the web analytics
industry is booming (The industry is supposed to be at $1 Billion by 2006).
Four years and more than 100 site analyses later, I've come to the conclusion
that web analytics will never be an exact science even though its' influence
in the decision making process is growing. More...
3 steps to optimizing your web site's search (appeared on marketingprofs.com)
No one comes to your site just to test the search, someone using your
search function is looking to do something, or get information that they
think exists on your site, but they cannot intuitively find in your navigation.
When they type a keyword in your site's search box do the results help
them complete that task or does it provide confusion? More...
Amazon is giving away the farm, or at least part of it! (appeared
on marketingprofs.com)
It is not an overstatement to say that Amazon.com continually raises the
bar for online retailers.
That success is no accident. Every change made to the site is tested,
every move researched through focus groups, user testing, and strategic
analysis - all of which is great news for you, the online retailer; it's
like having a million dollar consultant by your side as you grow. More...
Pay per click search engines & how to get the best ROI
Pay per click search engines are a great way to get started in search
engine optimization without the wait. As we all know a search engine optimization
campaign takes some time to get up and off of the ground. One way to start
getting results quickly is through the pay per click search engines. A
properly executed Pay per click campaign can produce tremendous ROI. More...
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